Telecommunications
Use cases and applications:

Identifies potential areas

Analyze your geographic coverage and identify business opportunities

Mapping of areas of influence and analysis of geographic coverage of Fiber/5G services
Generation of an FTTH database to identify the presence of the competition and prioritize roll-out
Detection of areas of interest for rolling out fiber optics and establish a propensity scoring system
Analysis of the competition’s fiber optic network

Generate leads and optimize your client portfolio

Obtain data from registrations with high contracting potential and identify growth and retention strategies by qualifying your registrations* with new data and with predictive models and analysis of indicators

Multi-channel lists pool for generating leads with high contracting potential
B2C database enrichment with up to more than 3,200 variables (such as purchasing level or expenses by category in the home...) to improve the efficiency of commercial campaigns
Detection of family units for cross selling
B2B database supply with telco sector specific data such as companies digital maturity index in order to find new business opportunities
Review and diagnosis of predictive models and analysis of main indicators ARPU, Churn and MOU.

*Possibility of integration with CRMs/ERPs/CDPs through approved connectors (SalesForce) and APIs

Improvement of online contracting processes

Data enrichment in admission and onboarding processes to shorten the process and verify data:

Validates identification data (DNI/NIF/NIE) to verify the consistency and validity of the data that a person enters into a system
Enrich customer, potential, and business data without the need to ask for it. Discover the potential of each lead and offer customized attention and services
Cleaning, normalization and data validation: Names, Addresses, emails and Telephones