The Big Data Trends You Should Understand for 2022 Big data is one of the pillars of our increasingly digital future. This is a prediction so rooted in present day facts that it’s virtually indisputable barring some sort of major social or planetary catastrophe. The simple reason why is this: As our lives, economic activity, […]

Portrait of Spain according to its brands and consumption 2019 In today’s society, few things define us more than the brands we consume. Especially in younger generations, identities are built in relation to important brands. The result is that companies compete not only in sales but also in recognition, that is constructed through the association […]

Tinsa acquires the data and technology company DataCentric Madrid, 12 June 2019. – Tinsa, the leading group in real estate data valuation and services in Europe and Latin America, has formalized the purchase of 100% of DataCentric, a Spanish company specialized in the field of Big Data, Geo-marketing and digital solutions for decision making. The […]

Are you selling to industrial companies? In case of yes, having access to a database with companies and businesses located in industrial parks can be a winning competitive advantage. DataCentric has developed the Industrial Park Database for Spain. It covers the 4,045 existing industrial parks and a total of 220,000 companies and businesses with an […]

Find out how e-commerce Companies are using Location Data Although at first, an E-commerce can sell and deliver their product almost unlimitedly, consumers location is the most important factor in order to increase their sales. This is the main conclusion of the study  published by MIT Sloan Management Review, “What Matters Most in Internet Retailing”. […]

Bring Location into your sales & marketing strategy The effectiveness of Location based efforts are directly correlated with the quality of the underlying location data both the data that describes where places are in the physical world (place data), and the data that describes where users are in the physical world (device data). DataCentric, through […]

What is Data Visualization or how to interpret major amounts of data? Data Visualization allows data analysts to gain insight from their Big Data much more quickly. It is also primarily used as an ideal communication tool between analysts and the company management. When Big Data are compressed, a new Data Visualization challenge is generated […]

From Big Data to Deep Data or how to get real value from your data While Big Data enables statistical models to be built and predictions to be made, it offers too much information and provide no explanations about the whys and the wherefores of the data. Deep Data explains the facts: why what happens […]

How you know when a quality lead comes in and what to offer The keys to maximizing the results of a nurturing campaign are lead validation and lead scoring: separating the wheat from the chaff and weighing it. The potential sales of each record will give us an indication of what and which resources are […]

Data Enhancement: how to improve your sales by improving your data Purge, correct and complete your databases with information from your own and from external sources Glean insight enabling you to make better decisions to beef up your business plan The need to store and analyze data to be used as effectively as possible has […]