Find out how e-commerce Companies are using Location Data Although at first, an E-commerce can sell and deliver their product almost unlimitedly, consumers location is the most important factor in order to increase their sales. This is the main conclusion of the study  published by MIT Sloan Management Review, “What Matters Most in Internet Retailing”. […]

Bring Location into your sales & marketing strategy The effectiveness of Location based efforts are directly correlated with the quality of the underlying location data both the data that describes where places are in the physical world (place data), and the data that describes where users are in the physical world (device data). DataCentric, through […]

What is Data Visualization or how to interpret major amounts of data? Data Visualization allows data analysts to gain insight from their Big Data much more quickly. It is also primarily used as an ideal communication tool between analysts and the company management. When Big Data are compressed, a new Data Visualization challenge is generated […]

From Big Data to Deep Data or how to get real value from your data While Big Data enables statistical models to be built and predictions to be made, it offers too much information and provide no explanations about the whys and the wherefores of the data. Deep Data explains the facts: why what happens […]

How you know when a quality lead comes in and what to offer The keys to maximizing the results of a nurturing campaign are lead validation and lead scoring: separating the wheat from the chaff and weighing it. The potential sales of each record will give us an indication of what and which resources are […]

Data Enhancement: how to improve your sales by improving your data Purge, correct and complete your databases with information from your own and from external sources Glean insight enabling you to make better decisions to beef up your business plan The need to store and analyze data to be used as effectively as possible has […]

What is a data lake and how can I make the most of it? If Big Data is like a good whisky, then Data Lake is the glass to use to mix it with a bit of ice (another source of information) to make a great drink “on the rocks”.Continuing with the “great whisky” analogy, […]

Marketing facts and statistics you should bear in mind for 2016 Andrew Lang said “Unsophisticated forecasters use statistics like a drunk uses lampposts — for support rather than for illumination” But I think he could have taken this further. Using a single figure for guidance is as ‘silly’ as using an opinion. This is why, […]